2023 Global Forum

CONNNECTING THE DATA

 

 

DoubleTree by Hilton – Tower of London

June 12 – 13, 2023

 

Welcome to London!

 

Forums are not like other conferences you may have been to. They are designed to maximize the free exchange of experiences and interests amongst its member participants in a balanced way. You will find three types of engagement options in three different ways:

 

  • General Sessions with everyone in a ballroom setting and a more formal, directed conversation.
  • Breakout Sessions are a mix of topics and agenda items that are participant-driven discussions and working sessions.
  • Social Settings such as meals, receptions, activities, and other events to allow more self-directed interaction and networking.

 

These represent the three key mechanics we use to help you and your organizations learn and grow at the Forums.  Every breakout session at the Forum is a dynamic conversation and discussion between members in which to share best practices and successes along with learning from one another about beginning, implementing, and improving on your own efforts.  The breakout sessions are purposely succinct in their titling and description to allow the participants to drive more of the content, priority, and overall direction of the sessions.   Facilitators from each session you register for will be reaching out to you in advance to gain your input for that session and help ensure that you are able to maximize your participation in it.

 

In addition to member participants from a broad spectrum of asset management firms, a curated selection of Vendor Partners has been invited by members for showing deep understanding and dedication to this space in the financial services industry and in particular to Sales, Marketing, Client Servicing and the tools, technologies, and practices that enable them.  However, unlike other conferences, our Vendor Partners do not have booths, tables, or other dedicated space at the events. On the contrary, we invite them to participate in the sessions as a means for them to continue learning about what we are tasked with, how they may be of help and how they have assisted others in similar situations as us. They are forbidden from making sales pitches but encouraged to share their accomplishments and experiences with you as source of expertise and broad exposure to our industry.  As such please be open to learning and sharing with them.  It’s free!

Helpful Numbers During Your Stay

 

Upcoming SME Forum Events

  • 2023 Fall Forum, Short Hills, NJ

November 13 – 15

2023 Global Forum:  By The Numbers

Attendees

Firms

Sessions

Speakers

 

Programme

Monday Afternoon, June 12

 

13:00     Registration and Networking    (Garden Gallery Foyer)

13:30     Welcome and Opening Remarks,  Hazem Gamal, COO at The SME Forum    (Garden Suites)

13:45     Raising the Bar on Global Distribution Perspectives from  Tom Bruno, Global Product Management at SalesPage

14:15     Coffee and Refreshment Break

14:30    Working Breakout Sessions  (Facilitated Participant-Driven Discussion):

 

Mon PM 1:   Sales Enablement vs Marketing Operations

Mon PM 2:   Marketing Leadership for Distribution Growth

Mon PM 3:   Using Complex Signals for Next Best Actions

 

16:00     Growth Unlocked:  Optimizing Resources ConfidentlyDavid Reeve, Chief Growth Officer at Bluprintx

16:45      Navigating Marketing Performance DataOli Knight, Global Director of Innovation at Fundamental Group

17:00     Kickoff Reception and Networking  (Hosted Bar & Canape’s – Rooftop Savage Garden)

18:00     Vendor Partner Dinners open to all  (Locations TBD)

 

Tuesday All Day, June 13

 

8:30        Registration and Networking Breakfast  (Garden Gallery Foyer)

9:00        Welcome and Opening Remarks, Hazem Gamal, COO at The SME Forum  (Garden Suites)

9:30       Aligning Marketing Operations to Revenue OperationsSimon Daniels Principal Analyst at Forrester Research

10:15     Coffee and Refreshment Break

10:30     Working Breakout Sessions   (Facilitated Participant-Driven Discussion):

 

Tue AM 1:   Regional Nuances Delivering Global Best Practice

Tue AM 2:   Use Cases for AI-Driven Content in Asset Management

Tue AM 3:   Getting Value out of Data Science Capabilities

 

Noon     Networking Lunch   (Hot Sit-Down Buffet in City Café Restaurant)

13:15     Measuring Sales and Marketing Alpha,  Liam Martin, Director Data/Analytics at Broadridge Asset Man.

14:00     Working Breakout Sessions  (Facilitated Participant-Driven Discussion):

 

Tue PM 1:   Building Segmentation Capabilities for Marketing and Distribution

Tue PM 2:   Leveraging Global Reporting and Analytics More Effectively

Tue PM 3:   Emerging Data Sources & Subscriptions

 

15:30    Next in Asset Management – Delivering Smarter Distribution, A Fireside Chat hosted by Patrick Murphy, CEO at XALT

16:00    Closing Reception and Networking   (Hosted Bar & Canape’s – Rooftop Savage Garden)

Speaker & Panelist Biographies

Tom Bruno

Tom Bruno

Director, Global Product Management, SalesPage Technologies

 

Tom Bruno joined SalesPage in 2022, focusing on strategic data and distribution solutions for global asset managers seeking to strengthen their enterprise data and analytics capabilities in support of truly global distribution models.  Prior to joining SalesPage, Tom worked in business leadership, product and business development, and consulting roles in the asset management, consulting, and the asset/wealth servicing markets. Throughout his career, Tom has helped firms and their clients navigate large-scale digital and organizational transformations and the successful deployment of sales enablement and cloud & analytic initiatives 

 om has broad international experience grounded in time spent living and working in Luxembourg, the UK, as well as the broader EU, Latin America, and Asia Pacific regions.  Tom helped lead the formation of the Luxembourg transfer agency business for IFDS – then a joint venture between DST Systems and State Street Corporation – serving as MD and Conducting Officer. He has held management, technology, and operations roles with several asset managers including Neuberger Berman, Putnam Investments, State Street Research (BlackRock), and Phoenix Investment Partners (Virtus).  Tom resides in the NYC area and holds a BA in Economics from the University of Massachusetts.

    Connect with Tom on LinkedIn

Trevor Hunt

Trevor Hunt

Director, Global Program Management, SalesPage Technologies

 

Trevor Hunt joined SalesPage in 2022 as the first Global Program Director.  With more than 30 years’ experience in Financial Services operations and technology, he is responsible for success in the delivery of SalesPage capabilities.

His track record includes Board, CIO, CTO and COO roles in several major global investment managers, as well as being a passionate driver of change.  He’s spent time working in Asia, Europe and the US as well as remote management of large delivery teams. His career started in what would currently be called a fintech – a small team in the front room of a large house working on one of the first ever Treasury dealing systems.

    Connect with Trevor on LinkedIn

David Reeve

David Reeve

Chief Growth Officer, Bluprintx

 

David leads the growth team at Bluprintx, with responsibility for GTM Strategy, Brand, Sales Enablement, Revenue and Commercial Operations. David helps businesses achieve efficient and effective growth through data and technology-empowered strategies that generate actionable insight. Before joining Bluprintx, David headed up global marketing operations at leading enterprises and scale-ups including Sage, BNY Mellon and Qlik, having previously worked in operations and sales roles for Oracle, Fujitsu Siemens Computers and Hewlett Packard.

  Connect with David on LinkedIn

Simon Daniels

Simon Daniels

Principal Analyst, Forrester Research

 

Simon is a widely experienced B2B revenue operations specialist. He has an extensive track record delivering solutions to data, technology, and process challenges with a focus on driving and facilitating go-to-market strategy, execution, and measurement. Client-side and consulting project highlights include marketing automation implementation, audience data enhancement, campaign and lead process improvement, and analytics delivery throughout Europe, North America, and Asia Pacific across the technology, telecom, engineering, publishing, and public sectors.

As a Principal Analyst at Forrester Research, Simon is engaged in researching, writing and speaking on wide ranging aspects of revenue operations to guide marketing leaders on best practices and winning strategies for their businesses.

  Connect with Simon on LinkedIn

Liam Martin, CFA

Liam Martin, CFA

Director, Global Insights at Broadridge

 

Liam is a member of the insights and analytics team at Broadridge. Using data from Broadridge’s Fund Buyer Focus research program which annually interviews over a 1000 fund selectors globally, along with investment flows and assets data, he helps asset managers understand product trends and the evolving needs of intermediary clients.

 

  Connect with Liam on LinkedIn

Patrick Murphy

Patrick Murphy

Founder, XALT

 

Patrick Murphy is an innovator in the financial services industry. Prior to launching XALT he was at the forefront of the transformation of OTC derivative markets to electronic markets at both GFI Group and IMEX, a commodities exchange backed by the Qatari Sovereign Wealth Fund.

As the founder of XALT, he has revolutionised sales operations and client interactions with his groundbreaking platform. With a deep understanding of asset management, his expertise has driven digital transformation and exceptional results. Patrick’s passion for innovation and empowering clients has garnered prestigious awards and recognition. Through XALT, he enables sales teams worldwide to deliver exceptional value and win more assets. His leadership and contributions are reshaping the future of asset management.

  Connect with Patrick on LinkedIn

Daniel Irons

Daniel Irons

Global Head of Sales Enablement, Aviva Investors

 

Daniel Irons is a seasoned professional with extensive experience in sales enablement and client experience. As the Global Head of Sales Enablement at Aviva Investors, he has deep experience in asset management products and services, driving deeper engagement across stakeholders and enhancing sales and client servicing activities.

With over 13 years of experience at Aviva Investors, Daniel has played a pivotal role in developing and implementing strategies to elevate client experience. Daniel’s expertise extends to his previous role as a Client Relationship Manager at Aviva Investors and Citi, where he managed focus accounts within Equity and Fixed Income. He is recognized for his leadership, collaborative approach, and ability to drive results.

  Connect with Daniel on LinkedIn

Robert Willson

Robert Willson

Senior Business Manager EMEA & LATAM, Janus Henderson Investors

 

Robert Willson is a Senior Business Manager at Janus Henderson Investors. With over 9 years of experience in the company, he has worked in multiple different roles within distribution. He has worked in Sales Support and Sales roles within the UK Sales team and more recently in a newly created Business Management function for EMEA & LatAm.

Robert combines his experience of servicing clients with his knowledge of technology and data to help drive the strategy and support the wider sales and marketing team in delivering a better service to Janus Henderson clients.

  Connect with Robert on LinkedIn

Jonathan Rudling

Jonathan Rudling

Distribution Business Manager, J.O. Hambro Capital Management

 

Jon is the Distribution Business Manager at J O Hambro Capital Management, with responsibilities across Distribution and Product Strategy, Distribution Infrastructure, and Sales Insights. He plays a vital role in driving the company’s distribution efforts, drawing upon his 15+ years’ experience from key positions at Aviva Investors and Aberdeen Asset Management. He has helped develop and lead innovation initiatives, with a keen interest in how data and technology can enrich client engagement and distribution effectiveness.

  Connect with Jon on LinkedIn

Oli Knight

Oli Knight

Global Director of Innovation, Fundamental Group

 

Oli is responsible for driving innovation for Fundamental Group globally. Recently Oli has been leading the technical product development of a new MarTech business unit; Alphix which focuses on delivering cookie free marketing intelligence aimed at Asset Managers.

Prior to Fundamental Group, Oli has spent over 10 years working at the forefront of the data enabled advertising industry, focusing on programmatic and marketing automation having worked at the Financial Times as global programmatic manager, Publicis Media as Programmatic Solutions consultant and eBay as Head of Advertising, UK.

 

  Connect with Oli on LinkedIn

Tony Busacca

Tony Busacca

The SME Forum

 

Anthony Busacca is a highly accomplished business professional with more than 35 years of experience in the corporate world, as well as over 10 years of experience as an entrepreneur. He has a proven track record of success in driving growth, managing teams, and delivering results across a range of industries.

Mr. Busacca began his career in the financial sector, holding senior leadership positions in finance, operations, and business development at several prominent companies. He honed his skills in strategic planning, financial analysis, and team management, and gained deep expertise in industries such as banking, insurance, and investment management.

In 2009, Mr. Busacca made the leap into entrepreneurship, founding his own company focused on providing innovative solutions in the financial services industry. As the CEO of his own firm, he demonstrated his ability to identify new opportunities, develop effective strategies, and build high-performing teams.

Over the course of his career, Mr. Busacca has earned a reputation as a dynamic and results-driven leader. He is known for his ability to think strategically, execute effectively, and drive growth in even the most challenging environments. He has a proven ability to develop and motivate teams, and to build strong relationships with stakeholders across all levels of an organization.

In addition to his professional accomplishments, Mr. Busacca is also actively involved in his community. He has served on the boards of several non-profit organizations, and is committed to giving back and making a positive impact in the world.

Overall, Anthony Busacca is a seasoned business professional with a diverse range of experience and a proven track record of success. Whether in the corporate world or as an entrepreneur, he has consistently demonstrated his ability to drive growth, deliver results, and create value for stakeholders.

 

  Connect with Tony on LinkedIn

Hazem Gamal

Hazem Gamal

The SME Forum, COO

 

In 2018 Hazem took over the SME Forum and focuses most of his efforts there. Since its founding more than 15 years ago, The Forum has been a growing dynamic community of practitioners from the Asset Management industry who have roles in supporting the Sales, Marketing, Operations and Technology departments of their respective organizations.  The deep degrees of trust in sharing best practices, avoiding pitfalls, and learning from one another are hallmarks of how valuable this community continues to be for each firm and the individual employees.

As one of the original members, he has been a continual driver of the Forum’s growth and maturity since its inception in 2003.  Initially the senior representative for OppenheimerFunds, he grew to be a leader in the development of the CRM Forum,  providing  guidance,  mentorship,  facilitation  and participation in various aspect of the organization’s events over the years.  Hazem took over ownership and primary responsibilities for running the organization in 2018.  He also continues to provide consulting services to the industry under his Thoth Advisory Services organization.

Prior to the Forum, Hazem spent more than fifteen years at OppenheimerFunds in several different roles, always as a proven change agent to help define and implement appropriate and necessary improvements to propel the business.  He worked  most closely with the sales and marketing divisions directing their technology needs and adoption, onboarding third-party services, in addition to portfolios such as data management, reporting and analytics, business continuity and disaster recovery, among other responsibilities.

 

   Connect with Hazem on LinkedIn

Solutions Providers

Alphix Solutions

Alphix Solutions is the Marketing Technology division of Fundamental Group. Understanding the specific issues faced by the Investment Management industry, their focus is to build technology based solutions that improve the way marketeers work within this space

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Alphix Solutions

Alphix Solutions is the Marketing Technology division of Fundamental Group. Understanding the specific issues faced by the Investment Management industry, their focus is to build technology based solutions that improve the way marketeers work within this space

Learn More:  https://alphix.com/

 

part of Fundamental Media Group: www.fundamentalgroup.com

 

Bluprintx

Bluprintx designs and delivers tangible business growth by connecting the dots between people, workflow, technology, and data – minimizing waste and empowering productivity… 
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Bluprintx

Bluprintx designs and delivers tangible business growth by connecting the dots between people, workflow, technology, and data – minimizing waste and empowering productivity. 
 
Our proven, four-pillar approach takes clients through a cyclical path: Design, Deliver, Adopt, Grow. We design a unique growth action plan to meet your desired outcomes, implement your ecosystem architecture, ensure adoption across your organization, and help you continuously optimize growth performance. 
 
Talk to us about your objectives, outcomes, and opportunities, and we’ll design the most effective path to delivery, adoption, and growth.
 
Strategically-minded, data-evidenced, technology-empowered. Stop guessing, start growing. By design.

Learn More:  www.bluprintx.com

Broadridge

Broadridge, a global Fintech leader with over $4 billion in revenues and part of the S&P 500® Index, enables corporate governance, powers capital markets and helps wealth and asset management… 

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Broadridge

Broadridge, a global Fintech leader with over $4 billion in revenues and part of the S&P 500® Index, enables corporate governance, powers capital markets and helps wealth and asset management firms grow. We provide communications, technology, data and analytics that help enrich engagement, navigate risk, optimize efficiency and drive revenue growth. We process $5 trillion in fixed income and equity trades daily, manage shareholder voting in 90 countries and deliver essential communications for 5,000 brands. From our unique vantage point, working side by side with our clients, we help businesses get ahead of today’s challenges and capitalize on what’s next.

Learn More:  www.broadridge.com

eVestment

The Source for Institutional Intelligence

 eVestment, a part of Nasdaq, provides institutional investment data, analytics and market intelligence covering public and private markets. … 

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eVestment

The Source for Institutional Intelligence

 

eVestment, a part of Nasdaq, provides institutional investment data, analytics and market intelligence covering public and private markets. Asset managers and general partners reach the institutional marketplace through our platform, while institutional investors and consultants rely on eVestment for manager due diligence, selection and monitoring. eVestment brings transparency and efficiency to the global institutional market, equipping managers, investors and consultants to make data-driven decisions, deploy their resources more productively and ultimately realize better outcomes.

Learn More:  www.eVestment.com

Institutional Shareholder Services

Institutional Shareholder Services group of companies (ISS) empowers investors and companies to build for long-term and sustainable growth by providing high-quality data, analytics and insight. ISS Market Intelligence (MI) division provides critical data and insight to global asset managers…

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Institutional Shareholder Services (ISS)

Institutional Shareholder Services group of companies (ISS) empowers investors and companies to build for long-term and sustainable growth by providing high-quality data, analytics and insight. ISS Market Intelligence (MI) division provides critical data and insight to global asset managers, insurance companies and distributors to help them make informed, strategic decisions to manage and grow their business.

 Through its industry-leading combination of proprietary and integrated datasets, in-depth global research and reliable executive engagement, ISS MI delivers solutions for market sizing, competitor benchmarking, product strategy and opportunity identification across a wide range of financial products including funds, annuities, insurance, mortgages, and other instruments. The ISS MI group includes the industry-leading data platforms Simfund, BrightScope, Local Market Share, and Financial Clarity, as well a full collection of global research and analytic services including Investor Economics, Market Metrics, and Plan for Life.

 

Learn More:  https://www.issgovernance.com/si-joins-iss/

SalesPage

We help asset managers use data to connect investment products to the clients who will benefit from them most. SalesPage solutions function within each client’s data architecture, providing data management, sales operations, and reporting…

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SalesPage

We help asset managers use data to connect investment products to the clients who will benefit from them most. SalesPage solutions function within each client’s data architecture, providing data management, sales operations, and reporting—all while integrating with their CRM, BI platforms, and other systems. The SalesPage family of products includes SalesPage Enterprise distribution data platform solutions, SalesStation outsourced data management, Advisor Atlas team data, LumaSuite data service, and Clarity Compliance for 22c-2. SalesPage’s total value combines our industry-specific solutions, a staff with deep industry knowledge, and a close-knit client community who help guide our product development.

 

Learn More:  https://www.salespage.com/

SS&C Technologies

SS&C is a global provider of services and software for the financial services and healthcare industries. Founded in 1986, SS&C is headquartered in Windsor, Connecticut, and has offices around the…

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SS&C Technologies

SS&C has been helping investment and financial firms of all types gain that advantage for more than 30 years. Grounded in our deep knowledge and understanding of your business, our technology-powered solutions and services help you run your operations more efficiently, compete more effectively and grow more profitably. Through data management, market share services, advisor practice analysis, industry research and consulting, we provide you with distribution intelligence and expertise to manage your data, gain insights and ignite growth in your business.

 

Learn More:  www.ssctech.com

XALT Sales Optimisation

XALT is an industry-leading sales optimisation platform for global Asset Managers which puts data and insights at the heart of Asset Management distribution and enables digital-first sales teams to deliver maximum value to their clients…

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XALT

XALT is an industry-leading sales optimisation platform for global Asset Managers which puts data and insights at the heart of Asset Management distribution and enables digital-first sales teams to deliver maximum value to their clients. 

Winner of Best Use of Data at the Investment Week Innovation Awards 2020 and a FinTech Start-Up award at the Digital Client Engagement Summit 2019, XALT currently supports global Asset Managers with over $4tn of assets across 15 countries and 5 continents, transforming sales teams so they have greater insights, can go further for their clients, and deliver asset growth.

XALT delivers three core benefits to global Asset Managers:

1. Deeper sales intelligence – providing the technology to unite all relevant data to generate timely and relevant insights.
2. Stronger client experience – enabling more personalised, digital-first client-specific communications before sales opportunities are missed.
3. Better business results – delivering data-led insights that help maximise impact on asset retention and growth.

XALT helps its clients stand out from the crowd and achieve profitable growth through a combination of technology and human insights powered by deep industry expertise and data knowledge.

XALT is a PureGroup application. PureGroup is a UK-based financial technology business focused on empowering global Asset Managers to grow assets, increase profitability, and become tomorrow’s leaders.

PureGroup was established in 2013, has its HQ in London, and development centres in Portugal and Lithuania.

Website:  https://xalt.io/