The SME Forum is focused on the honest exchange of ideas and information of unique value is our organizing and driving principle.

Webinar

November 24, 2020

Best Practices in Managing Complex Content

Save Time and Money with a Data-Driven Approach

Most Asset Management firms have made progress in automating elements of content management. However, one challenge remains – how to efficiently align shared content. Learn how to get out of Word, Excel and manual processes with a more structured, data-driven approach to content management.

Webinar looks to discuss the challenges and solutions on the following topics:

  • Challenges of managing disclosures, bios, product descriptions and other shared content
  • Version control and brand/compliance risk
  • Content workflow and approvals
  • Content Taxonomies and Metadata
  • Integrating across the Marketing and Regulatory Tech stack
  • Best Practices and Lessons Learned

Speakers:

     Patrice Trichon  | Managing Director, Head of Marketing |  1919 Investment Counsel, LLC

Patrice is a Financial Services Executive with deep experience adept at marketing strategy, reporting, client experience and business transformation, to drive revenue growth and sales enablement. Patrice previously held senior-level positions at Goldman Sachs including Vice President and Global Head of Fund Reporting and Global Head of Marketing Services.

    Ed Hrybenko  | Vice President, Marketing and Regulatory Solutions  |  Broadridge

Ed has extensive expertise in marketing operations, campaign management, analytics, sales enablement technology and digital marketing. Prior to joining Broadridge, he spent over 25 years in the asset management industry, most recently as Senior Vice President of Marketing Operations at OppenheimerFunds.

   John Closson  |  Senior Director  | Business Development, Broadridge

John's focus is on marketing and regulatory content automation. Prior to joining Broadridge, he served as Chief Strategy Officer with Appatura (acquired by Broadridge in 2019) and its predecessor firm Data Communique. With more than 20 years of experience helping asset managers optimize their marketing and regulatory platforms, John has helped clients across financial services drive transformation, reduce cost and improve the accuracy of their communications.

 

Webinar

December 3, 2020

SME Member Inventory Overview

Due to popular demand, we are holding this session again.

Did you know that The Forum collects a very comprehensive inventory of the tools, technologies, systems, subscriptions and many other attributes of each firm’s Sales, Marketing and Data Management capabilities?  Ever wonder who else might be thinking about using a new service that you have been introduced to?  Which of your peers is successfully using the same technology as you?  Where do others go to get the information you need to meet business requirements?  What are the most common tools used by Forum members?  Who else could you quickly speak with about their experiences with something of interest to your organization?

Every couple of years we update a comprehensive spreadsheet of capabilities that each of our member firms use to help us provide you with the type of support, guidance and introductions you need to more quickly and effectively learn what others are doing and experiencing.  When you call or write to us about the many situations that you want to explore or get a sense of, we turn to this valuable resource on your behalf.  On this webcast we will be sharing this third version of the inventory:

What exactly is included in this inventory assessment | Which firms have participated and have access to this information | How can your firm participate and gain access as well | Where are there opportunities to improve it going forward    Not sure if your firm participated?  Email Julian Edelman

 

Winter 2020 Global Virtual SME Forum

Dates and Agenda are TBD

TBD

Webinar

November 11, 2020

Get a Grip!  Taming Your Data for Insights that Actually Deliver Results

You’re in a race to uncover and capitalize on opportunities. The only thing standing in your way is data—not the lack of data, but taming it so you can increase the value of CRM for LOBs and deliver actionable insights that can use to achieve faster, more lucrative results.  Smart firms have discovered they don’t need to rip out existing technology, which is costly, time consuming, and unnecessary. Instead, they turn to Microsoft Dynamics 365 Customer Insights.

Attend this session to discover how Customer Insights taps into data from any source you already use – including SALESFORCE and your data warehouse—to help you zero in on opportunities, armed with what you need to win them.

You’ll discover how Customer Insights can help you…

  • Eliminate dependence on tribal knowledge and guesswork by taking advantage of AI for solid, targeted insights
  • Effectively prioritize your time and energy by focusing on the right people, with the right action, at the right time
  • Tackle common challenges—watch as we demonstrate 3 business cases:
  • Determining next best action for surfacing big tickets and more
  • Deciding on which financial advisors to target for the highest returns
  • Winning more deals with effective RFP management

Host:  Hazem Gamal, COO, The SME Forum

About the Presenters:

Tom Berger | Vice President, Financial Services | AKA, an HSO Company.  With more than 20 years of experience, Tom strategically leads the Financial Services practice by providing tangible, high-return enterprise cloud solutions.

Michael Quattlebaum | Vice President, CRM Practice | AKA, an HSO Company. A financial services veteran, Michael has implemented more than 70 CRM systems, crediting their success to taking a business-centric approach to problem solving with technology.

Mike Hammons | Director, Business Intelligence and Analytics | AKA, an HSO Company.  A leader and subject matter expert in business intelligence and analytics, Mike helps firms build BI solutions by translating requirements into feasible designs that deliver results.

Webinar

November 5, 2020

SME Member Inventory Overview

 

Did you know that The Forum collects a very comprehensive inventory of the tools, technologies, systems, subscriptions and many other attributes of each firm’s Sales, Marketing and Data Management capabilities?  Ever wonder who else might be thinking about using a new service that you have been introduced to?  Which of your peers is successfully using the same technology as you?  Where do others go to get the information you need to meet business requirements?  What are the most common tools used by Forum members?  Who else could you quickly speak with about their experiences with something of interest to your organization?

Every couple of years we update a comprehensive spreadsheet of capabilities that each of our member firms use to help us provide you with the type of support, guidance and introductions you need to more quickly and effectively learn what others are doing and experiencing.  When you call or write to us about the many situations that you want to explore or get a sense of, we turn to this valuable resource on your behalf.  On this webcast we will be sharing this third version of the inventory:

What exactly is included in this inventory assessment | Which firms have participated and have access to this information | How can your firm participate and gain access as well | Where are there opportunities to improve it going forward    Not sure if your firm participated?  Email Julian Edelman

 

Virtual Conference

October 19-21, 2020

Fall Forum 2020: Engaging for Growth

 

At a time of social distancing, our need to learn, connect and share with one another has never been more pronounced.  The global pandemic has abruptly changed the very ways in which we engage with our internal shareholders and in turn, how our Sales, Marketers and Servicing teams engage with their customers.

This is why the SME Forum’s Engaging for Growth virtual fall conference that was run over three days October 19-21, was designed to enable you to engage your organizations with new ideas, a sharpened focus, and at speed.

Whether it was a Client Showcase, Forum Workshop, Member Socials, or an Open Lounge, participants engaged with the session leaders, fellow participants, and the broader community before, during, and after each session.

Sessions delivered on the core tenets of our in-person conferences that you’ve come to expect: new learning, introductions to peers to build your networks of help, and insights that you can share with your teams and across your organization to support your goals and objectives.

Engaging for Growth  focused on:

  • Sharing best practices and lessons learned
  • Introduction of and deep dives into real use cases
  • Exploration of emerging topics in various ways
  • Helping you and your colleagues build stronger networks of help

Sessions covered subjects relevant to our Marketing, Sales, Service, Operations and Technology members for both Institutional and Retail firms.

Information from the event will be made available to members and participants in the very near future so check your email and look back here for updates.

 

Webinar

August 12, 2020

Distribution Trends 2020: Broadridge

Tim Kresl and Matt Schiffman from Broadridge share their updated perspectives on trends affecting the asset management industry during COVID through Q2, 2020.

Among many timely topics, in this webcast you will learn more about trends in terms of the changing advisor business model and how that’s affecting asset manager distribution and then finally we’re going to be talking about trends in data and analytics and specifically how innovative firms are using data and analytics to be able to get a leg up on the competition essentially.

Replay available in restricted Members Area.  To receive your password, please email SME.Forum@on-course-advisors.com

Webinar

July 14,  2020

SME Forum Member Inventory Overview

Did you know that The Forum collects a very comprehensive inventory of the tools, technologies, systems, subscriptions and many other attributes of each firm’s Sales, Marketing and Data Management capabilities?  Ever wonder who else might be thinking about using a new service that you have been introduced to?  Which of your peers is successfully using the same technology as you?  Where do others go to get the information you need to meet business requirements?  What are the most common tools used by Forum members?  Who else could you quickly speak with about their experiences with something of interest to your organization?

Every couple of years we update a comprehensive spreadsheet of capabilities that each of our member firms use to help us provide you with the type of support, guidance and introductions you need to more quickly and effectively learn what others are doing and experiencing.  When you call or write to us about the many situations that you want to explore or get a sense of, we turn to this valuable resource on your behalf.  On this webcast we will be sharing this third version of the inventory:

What exactly is included in this inventory assessment | Which firms have participated and have access to this information | How can your firm participate and gain access as well | Where are there opportunities to improve it going forward    (Not sure if your firm participated?  Email Julian Edelman 

Replay available in restricted Members Area.  To receive your password, please email SME.Forum@on-course-advisors.com

 

Webinar

July 14,  2020

SME Forum Member Inventory Overview

Did you know that The Forum collects a very comprehensive inventory of the tools, technologies, systems, subscriptions and many other attributes of each firm’s Sales, Marketing and Data Management capabilities?  Ever wonder who else might be thinking about using a new service that you have been introduced to?  Which of your peers is successfully using the same technology as you?  Where do others go to get the information you need to meet business requirements?  What are the most common tools used by Forum members?  Who else could you quickly speak with about their experiences with something of interest to your organization?

Every couple of years we update a comprehensive spreadsheet of capabilities that each of our member firms use to help us provide you with the type of support, guidance and introductions you need to more quickly and effectively learn what others are doing and experiencing.  When you call or write to us about the many situations that you want to explore or get a sense of, we turn to this valuable resource on your behalf.  On this webcast we will be sharing this third version of the inventory:

What exactly is included in this inventory assessment | Which firms have participated and have access to this information | How can your firm participate and gain access as well | Where are there opportunities to improve it going forward    (Not sure if your firm participated?  Email Julian Edelman 

Replay available in restricted Members Area.  To receive your password, please email SME.Forum@on-course-advisors.com

 

Webinar

July 9, 2020

Building Trust With Clients in a Digital World

Today, most of us have to learn new ways of working in order to adapt to a primarily virtual environment. That is not by choice. Still, the saying goes: every crisis brings opportunity. The immediate shift to remote client engagements by many sales teams can be an opportunity for asset managers to lean into the digital transformation they were already undergoing. Digital interactions always make up a piece of communications with advisors, but with more and more companies declaring their plans to continue remote work in the near-term, it’s the perfect time to focus on revamping how your firm’s marketing and sales teams operate to survive these challenging times, and thrive in the new normal.

In this webcast discussion with our panelists you will learn more about:

  • Creating meaningful connections when working remotely
  • The most effective types of content to share with advisors
  • Leveraging technology to create a more engaging client experience
  • The services advisors find to be most valuable in the current environment

Replay available in restricted Members Area.  To receive your password, please email SME.Forum@on-course-advisors.com

 

Webinar

June 25, 2020

Avoiding the Shiny Object Syndrome to Improve Distribution Architecture ROI

As asset managers prioritize optimizing the journey for both clients and internal business partners, investment in technology and the processes that impact the client experience have increased. Technology has evolved to better solve for the challenges that Marketing and Sales experience, primarily in marketing automation, sales enablement, CRM, and business / distribution intelligence.

After an evaluation and selection process, the onboarding of a new vendor or tool is an exciting proposition, as it can enhance the future state architecture, once implementation is complete. The key word being complete. However, these implementations are often complex and can result in project fatigue, minimum viable product implementations of the tool, not utilizing key functionality, and ultimately a muted ROI.

Because organizations have traditionally tended to be operationally siloed, decisions are made within these silos about which tools are needed to solve their specific teams’ challenges. We refer to this as the “shiny object syndrome”; implementing tools to tactically solve the problem at hand, losing the context of how these tools will integrate across the organization, ultimately creating a heavy tax on those that support these tools.

Asset managers are now attempting to better coordinate across the traditional silos and look more strategically across the distribution architecture. Firms are realizing that they need to bend their cost curve by improving organizational efficiency, maximizing the ROI of their collective tool suite and reducing redundancy. Concurrently, firms are trying to increase revenue opportunities by improving communication effectiveness, and focusing on how the suite of these tools can work together to connect the overall client journey from a their perspective.

  • In this event, members engaged with our panelists and learned about:
  • Navigating the technology landscape and deciding the right time to invest
  • Determining what a “successful” implementation really means
  • Avoiding the “shiny object syndrome” and a muted ROI
  • Examples of distribution tools and the challenges they have solved to improve the client journey

Replay available in restricted Members Area.  To receive your password, please email SME.Forum@on-course-advisors.com

 

Webinar

May 20, 2020

Information Privacy - Navigating an increasingly Digital World

In this pandemic age, digital engagement channels in Distribution and Marketing are taking even more precedence and prominence as firms accelerate their online and virtual outreach to advisors and investors alike.  But the intersection of increasing regulations and data control rights are a real threat if you are not proactively pursuing strategies that help you gather, store and employ that information in meaningful and desired ways by your target audiences.

  •  What does “good” look like - strategies and tactics for data privacy
  • Business risk and value approach to data privacy in your industry
  • Issues with identifying, classifying, and protecting information
  • Trends in data privacy regulation and common data privacy rights
  • Why data privacy matters and common myths debunked

Replay available in restricted Members Area.  To receive your password, please email SME.Forum@on-course-advisors.com

 

Webinar

April 23, 2020

From Source to CRM: Ingesting and Leveraging Advisor Team Data for Intelligent Distribution

Today more advisors are members of a functional team than just a year ago. What you don’t know about these teams can lead to ineffective and inaccurate reporting, sales, marketing, and targeting strategies.

  1. Can you tie sales and activity back to relevant teams? Is that data accurate?
  2. Does your internal/external know who’s the analyst, scheduler, and leader on every team in their territory?
  3. Is marketing able to reach the right person with the right message, quickly?
  4. How effective is your BI team if they can’t see the entire buying unit as a whole?

From establishing a good source of advisor team data to bringing that data into your CRM system, this webinar will share how asset managers are using Advisor Atlas team data in applications like SalesPage and SalesStation CRM managed app for Salesforce to improve accuracy, effectiveness, and decision-making.

Replay available in restricted Members Area.  To receive your password, please email SME.Forum@on-course-advisors.com

 

Webinar

April 23, 2020

Solving ETF Data Reporting Challenges Webcast

The SalesFocus team delivered a webcast on April 7th about Solving ETF Data Reporting Challenges as a follow-up to the Survey and Call on ETF Commissions Calculations held last month.  The conversation and discussion on this topic which will include:

  • Aggregating, reconciling, and normalizing multiple data sources to ensure the data is useful and relevant
  • Share best practices and expertise related to data cleansing, including team data
  • Review options to leverage the data through reporting tools and CRM platforms
  • Discuss use case scenarios based on our experience and expertise
  • Leverage various data points for various commission model

 

 

 

Webinar

April 2, 2020

Bridging Gaps and Building Apps – In Days, Not Months

In partnership with AKA, we held a webinar  Thursday, April 2nd at 1pm ET to discover how 5 financial services firms are using the Power Platform, Microsoft's low-code rapid application development environment, to accelerate their CRM programs – including Salesforce.

What can you do when off-the-shelf software falls short and building a custom application isn’t in the budget? How do you achieve your vision faster when there is not enough time and resources to address everything on the to-do list?

 

 

 

Conference Call

March 25, 2020

Salesforce High Velocity Sales Conference Call

At the request of a member firm interested in Salesforce.com High Velocity Sales (HVS) module, a Member-Only conference call on Tuesday, March 24, 2020 was arranged with those who have, are, or involved in reviewing SFDC’s HVS as a possibility for their organizations.  Seven firms with 21 members participated on the call.    Download notes and references from the call. 

 

 

Please Note: Due to COVID:19, all of our events will be held virtually. Learn More.

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