Media Mentions

More Institutional Asset Managers Turning to Data-driven Sales and Marketing Strategies, Survey Finds


by:  Cheyenne Ligon, Pensions & Investments

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November 30, 2023


Institutional asset managers are increasingly relying on data to make decisions about the way they sell and market their investment strategies, according to the results of a survey out December 1, 2023.


The survey – a joint effort between asset management data and research provider FUSE Network and the SME Forum, a sales and marketing professional organization – found that 57% of respondents’ sales teams use data to prioritize clients and generate lists of prospects, up from 48% in 2021 when the survey was last conducted…